Word Mark, Slogans and Taglines

The primary requirement of protecting a trademark is to protect the TEXT of the name rather than a particular design. The design of a name my be changed from time to time. Design of a name has to be registered as a Device Mark to protect the colour combinations and way of presentation.

Word Mark

Word mark means a name written as Text or a word or Letter or group of letters is the most common forms word of mark. Word mark includes one or more words, letters, numerals or anything written in standard character.

Word mark includes one or more words, letters, numerals or anything written in standard character. A word mark could be a text of Name, Brand, Slogan or tagline without design. 

Examples of Word Mark:

Slogans or Taglines

Also, Slogans or Taglines can also will come under category of Word Mark. 

Examples of  slogans:

In case of a trademark contains one or more words or numbers in scripts other than Hindi, a precise transliteration and translation in English or in Hindi must be submitted for each word and number along with the language to which the word(s) or number(s) belongs to.